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Santa's Wonderland Returns to Bass Pro Shops with Free Photos and More

Cherished annual tradition offers activities for the entire family, including free photos with Santa

By Bass Pro Shops November 5, 2025

Santa Claus is making his festive return to Santa’s Wonderland at Bass Pro Shops and Cabela’s – a free Christmas event that has become a much-anticipated and cherished holiday tradition for families throughout North America. Santa will make his grand arrival on Saturday, Nov. 1, at U.S. Bass ProShops and Cabela’s retail locations, and on Saturday, Nov. 8, at Canadian stores, with families invited to join the festive celebration. Beginning the following day – Sunday, Nov. 2 in the U.S. and Sunday, Nov. 9 in Canada, and continuing through Christmas Eve – the free in-store event will feature free studio-quality photos with Santa, festive crafts and holiday giveaways.

Santa’s Arrival Celebration Event

The magic begins with Santa’s arrival on Saturday, Nov. 1 at 5 p.m. local time at U.S. Bass Pro Shops and Cabela’s stores. Families are invited to experience this FREE Christmas event in the store’s parking lot, complete with sleigh bells and whistles. Festive treats and beverages will be available for all, plus a Bass Christmas Plush giveaway for kids (while supplies last).

Fun for the Whole Family

Starting Sunday, Nov. 2, families can visit Santa’s Wonderland in-store to receive a FREE 4x6 studio-quality photo with Santa, as well as a FREE shareable video. Additional photo packages are available for purchase, with CLUB Members receiving 20% off. 

Visitors will enjoy a variety of holiday giveaways during weekday visits, with special gifts (while supplies last), including:

• Wooden Ornament Crafts: From Nov. 3 through Nov. 21 in the U.S. and Nov. 10 through Nov. 21 in Canada 

• Colorable Frames: From Nov. 24 through Dec. 5 in the U.S. andCanada

• Shrink Art: From Dec. 8 through Dec. 24 in the U.S. and Canada

Make a FREE Reservation Online

With this much fun in store, Reindeer Express reservations are recommended for a visit and photo with Santa. They can be made up to seven days in advance by visiting www.basspro.com/b/santas-wonderland. Visitors without reservations are welcome and will be accommodated on a first-come, first-served basis.

Special Santa Experiences

Families will be able to get some special time with Santa with a pair of Santa Sightings for the 2025 Christmas season.

Christmas Tales: At 5 p.m. on Tuesdays from Nov. 4 to Dec. 23 (Nov. 18 to Dec. 23 in Canada), Santa (or Mrs. Claus) will read Christmas stories to families. Santa will take a photo with all participating families following story time. Separate reservations are required.

Yuletide Breakfast: At 9 a.m. on Nov. 22, gather for a festive breakfast withSanta and his helpers. Separate reservations are required, with a maximum of 4 individuals per family. Santa will take a photo with all participating families.

A Beloved Tradition

Since its inception in 2008, Santa’s Wonderland has become a beloved holiday tradition at Bass Pro Shops and Cabela’s, providing millions of free holiday photos and creating countless happy memories for kids of all ages. Now entering its 17th season, Santa’s Wonderland continues to be the ultimate destination for free holiday magic, joyful memories and family fun.